100% Design – London’s interior design showpiece

Today sees the beginning of this year’s 100% Design – the largest and longest-running design trade event for industry professionals in the UK.

The event has been an established highlight of the calendar for 25 years and forms a major part of the London Design Festival.

Step into London’s Olympia and you will be greeted by myriad stands showcasing the very best in designer furnishings, interior design, creative lighting and more.

But that’s not all. There are a host of speakers covering diverse subjects such as experiential retail, architectural design, sustainability, colour and wellbeing.

Although you would be advised to plan your visit in advance to ensure you see the brands and meet the people on your agenda, there is something to be said for allowing some time to wander.

Today, I stumbled upon several new brands and even found myself engaged at a talk about Lego. Not something I had planned to see, but I am glad I did.

100% Design runs until 21st September.

Tickets are available from 100percentdesign.co.uk